Privacy Policy

Who we are

NorthMap Digital Inc. operates this educational platform focused on exploring digital trends in Canada. We publish guides, explainers, and resources intended to help visitors understand online tools and environments. This Privacy Policy applies to our website pages and any interactions you have with us through our contact channels.

Business details: NorthMap Digital Inc., 200 Bay Street, Toronto, ON M5J 2J2, Canada. Phone: Available on our Contact page. Email: [email protected].

If you are looking for practical ways to navigate your settings, permissions, and account protections, our Guides and Resources are designed to be readable without specialized technical training.

Cookie categories (three tiers)

Cookies are small text files and similar identifiers stored on your device. We also use related tracking technologies (listed later) to understand how our site is used and to measure advertising performance. We divide cookies into exactly three categories so you can make a clear choice.

Marketing cookies (mandatory disclosures)

When you allow marketing cookies, we may use advertising technologies to deliver and measure campaigns. The points below are stated in plain language so you can understand how remarketing and conversion measurement work on our site.

Consent requirements

Our cookie consent banner is designed to be clear and non-intrusive. It appears at the bottom-right corner and provides three options: Accept All, Reject Non-Essential, and Manage Preferences. Analytics and marketing cookies are not activated until you choose to accept them.

Data Sharing with Advertising Partners

We share certain data with advertising partners for campaign delivery and measurement. Recipients and the data categories shared include:

Lead Forms and Contact Requests

When you submit a contact form, request a quote, or register interest in our services, we collect the information you provide. This typically includes: full name, email address, phone number, and your message.

Legal basis: consent (GDPR Art. 6.1.a) and, where a service relationship exists, performance of a contract (GDPR Art. 6.1.b).

Retention: form submission data is retained for up to 2 years from the date of submission, unless a longer period is required by applicable law.

You may request deletion of your data at any time by contacting us at the email address in this policy.

A link to this Privacy Policy appears adjacent to every submission button on this site. Submitting a form constitutes acknowledgment of this policy.

Google Services and Advertising

This website uses the following Google services:

Meta Advertising Services

This website uses the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. The pixel may record:

• Page views and time on site
• Specific conversion events (form submissions, purchases)
• Custom audience membership for retargeting purposes

We do not use the Meta Pixel to collect sensitive personal data, nor to target users based on health status, financial situation, religion, political views, sexual orientation, or any other special-category attribute prohibited under Meta's advertising policies.

Meta acts as an independent data controller for data collected via its Pixel and processed within its own platform. Refer to Meta's Data Policy: https://www.facebook.com/privacy/policy

To manage your ad preferences on Meta platforms, visit: https://www.facebook.com/adpreferences/

Prohibited content self-declaration

This website does not promote, sell, or facilitate access to prohibited product or service categories including but not limited to: weapons, controlled substances, counterfeit goods, gambling services (unlicensed), adult content, or services that make misleading health or financial claims. All advertising conducted through Google Ads and Meta Ads complies with the respective platform policies in full.

Landing page integrity statement

The content of this website accurately represents the products and services advertised. No bait-and-switch practices are employed. The experience delivered to users arriving from paid advertisements is identical to the experience for all other visitors. Cloaking, automatic redirects, and content variation by traffic source are not used on this website.

Children's privacy

This website is not directed at individuals under the age of 16. We do not knowingly collect personal data from minors. If we discover that data has been collected from a person under 16 without verifiable parental consent, we will delete it promptly. Contact us at the address in this policy if you believe we have received data from a minor.

International data transfers

Personal data collected through this website may be transferred to and processed in countries outside the European Economic Area, including the United States, where Google LLC and Meta Platforms, Inc. are based.

These transfers are conducted under Standard Contractual Clauses (SCCs) approved by the European Commission, which provide appropriate safeguards for personal data. A copy of the applicable SCCs can be requested by contacting us directly.

User rights (GDPR Articles 15 to 22)

If you are located in the EEA or UK, you have the following rights:

• Access (Art. 15): request a copy of data we hold about you
• Rectification (Art. 16): correct inaccurate or incomplete data
• Erasure (Art. 17): request deletion ('right to be forgotten')
• Restriction (Art. 18): limit how we process your data
• Portability (Art. 20): receive your data in a structured, machine-readable format
• Objection (Art. 21): object to processing based on legitimate interest
• Withdraw consent (Art. 7.3): revoke consent at any time without penalty

To exercise any right, email us at the contact address provided in this policy. We will respond within 30 days. You also have the right to lodge a complaint with your local supervisory authority: EU users: https://edpb.europa.eu
UK users: https://ico.org.uk

What data we collect

Depending on how you use the site, we may collect the following categories of personal data. Some are provided by you directly (for example in a contact form), while others are collected automatically when you browse the site (for example through cookies, server logs, and device identifiers).

• Full name
• Email address
• Phone number
• IP address
• Browser type and version
• Device type and operating system
• Cookies and tracking identifiers
• Usage data (pages visited, time on site, click paths)
• Form submission content
• Conversion events (form submits, calls, purchases)

Legal basis for processing (GDPR Art. 6)

When GDPR applies, we rely on the legal bases below. If you are outside the EEA or UK, we still apply these principles to support consistent, transparent handling of data.

Retention periods

We keep data only as long as needed for the purposes described in this policy, then delete or anonymize it. Retention may be extended if required by law, for security investigations, or to document compliance (for example consent records).

Security and fraud prevention

We implement reasonable administrative, technical, and organizational safeguards to protect personal data. These include access controls, secure configuration practices, and monitoring for misuse. No method of transmission or storage is completely secure, so we cannot guarantee absolute security, but we work to reduce risks appropriate to the data we handle.

If you suspect a security issue related to our website, please contact us via Contact so we can investigate.

Policy metadata and changes

Last Updated: January 15, 2026. Effective Date: January 15, 2026.

If we make material changes to this Privacy Policy, we will notify users via a homepage banner at least 14 days before the changes take effect. We also encourage you to revisit this page periodically to stay informed about how we handle data, cookies, and advertising technologies.

Contact

Questions about this Privacy Policy, cookie preferences, or data requests can be sent to: